How to take a niche company mainstream.
You’re an audacious jewelry brand,
with a hugely passionate social following. And you’re about to take on bigger brands on their home turf. You have thousands, they have millions. What do you do?
You listen.
You listen to what your customers are telling you. Notice how - to them - your entire product line is less a collection of beautifully crafted pieces than a toolbox of possibilities. It’s engineering and fidgeting and fun. It’s not just jewelry. It’s jewelry that works.
Then you simply embrace that truth.
And bring that message to the streets, in an authentic New York way. Guerrilla style. Outdoor, digital and social. Then, before they even realize it, you’ve just walked into a big dog’s yard and stolen their bone.
