How to introduce a company to its employees.
Branding isn’t always
outward facing.
It’s easier to convince the world what you stand for when every employee knows exactly what you stand for. But in companies with many departments and specificities that’s harder to do than it appears. Siloed departments may as well be different companies.
Sometimes you just need
a reminder.
Internal comms has two jobs. First, provide that rallying call. But then, convince every single employee that they are vital to its success. Create not just a belief. But a common belief.
When you’re the bellwether for capitalism, that’s not too hard to do.
And sometimes it takes an outsider to point out the obvious. In Nasdaq’s case, its preeminent role in making the world’s markets work. Literally, the maker of markets. The result: an internal video, internal posters and a call to action that is still in use in the company today.