Black background with the word 'ROOKLINE' in large white letters and smaller text above it that reads 'THE BEST NEIGHBORHOOD IN BOSTON'.

How to kickstart a startup.

New-school the old-school.

Golf was first played 500 years ago.
Golf apparel appeared a few days later. It meant Rookline was turning up to play in a crowded category - against competitors spending billions on research, marketing and endorsements. They couldn’t outspend. But they could out-obsess.

A man playing golf by a pond with a warning sign, and a quote over a background of wetlands and grass, promoting the importance of play and sportsmanship.
Collage of nine images related to golf and golf course. Top row shows a man putting, a woman swinging a golf club, a man preparing to swing, and a woman taking a shot with a driver. Middle row features a person walking on a golf course, a woman driving a golf cart, a woman practicing her swing, and a person on a golf cart with a tablet. Bottom row displays a man reading a golf scorecard, a woman at a driving range, and a woman on a golf cart with a drink.

Turn passion into sales.

Golfers really, really love golf. They also suspect that big brands only pay lip service to it. That would be Rookline’s edge. Harness the passion that drove them to create the clothing line. Turn it into a voice. Be the guy you’d want to play a round with. Fun. Knowledgeable. The anti-celebrity. You.

A smartphone overlay displaying part of a webpage with a background image of a golfer swinging a club from the sand trap, some trees, and a cloudy sky. The webpage has text that reads, 'For those who know a fried egg has nothing to do with breakfast,' with a logo 'Rookline' in the top left and bottom right corners.

No celebrities required.

Meet golfers where they live - on course and on social. Highlight product features relevant to them. Speak to their experiences. Then watch how cutting edge fashion and cutting edge comms create something from nothing.