Find an audience.

Morgan Stanley at Work had a captive audience. 1,300 partners and customers coming to LA for a four day conference of training, presentations and dealmaking. But it was a packed schedule. And these customers had seen it all. To grow business they needed to create something unmissable.

Build a 5,000 square foot campaign.

We surprised the delegates by turning their business conference into a fake film festival. Complete with fictional movies, posters and movie merch. A series of exhibition-style booths featured fun movies based around Morgan Stanley product offerings. Each one with giveaways or interactive screens, to educate but also entice engagement.

Sell stuff.

Once the booths had done their job, the sales teams could do theirs. Using interactive screens to educate, sharing posters as reminders to reconnect, and handing out movie tickets to qualify attendees for merchandise, they ensured no station was left unvisited.

Results are confidential, but a quote from a sales team member gives some indication “I had customers come up to me and ask “How do I chase my dreams?”. That’s a great conversation starter.”

“Something Different is a strategic and creative powerhouse. They’re incredible partners day in and day out. They’re never precious and nothing is ever impossible.”

Stacey Juliano
Executive Director, Head of Marketing, Morgan Stanley at Work

How to build an unskippable ad.

Find an audience.

Build a 5,000 square foot campaign.

Sell stuff.

“Something Different is a strategic and creative powerhouse. They’re incredible partners day in and day out. They’re never precious and nothing is ever impossible.”